News
2787 visits from 554 cities and 69 countries reveals the success of ARWC Portugal 2009
2009-06-28 22:48
After just over a month of operation the website of the World Championship Adventure Racing reveals surprising results. In fact, results from the new Google feature (Analytics) show that in one month, 1323 users of the site were more than 115 hours (accumulated) reviewing about 12,708 pages.
It is clear from the analysis that a significant part of the visits (31%) are to the site entrance page whose contents satisfies the imediate need for information of the visitors, however it is important to note that the remaining 69% of the visits are very significant. On average these visitors consults 4.56 pages during 4:38, which gives about one minute per page visit which demonstrates that the density of information is appropriate and fixed the attention of users.
Another very important information we got from the report is the enormous geographical dispersion of the visits with 2,4 inhabitants per city of origin (554 from 69 countries). These numbers demonstrates that at this stage the visitors of the site are mainly the leaders of Adventure Racing teams who has an interest in evaluating a possible participation or the visitors are members of the 68 teams already registered.
Other important information that we have observed, is that the origin of the visitors is mainly by direct access to the web site which shows that they already know the address and this is the result of the only active publicity we developed at this stage which is the sending of the newsletters to the national and international databases of the Portuguese Association of Adventure Racing.
Finally is important to inform everybody that is available to the teams and public a copy of the full report of the analysis of the functioning of the ARWC Portugal 2009 website from 28, May - 27, June 2009. (Analytics Report).
Enjoy,
Alexandre
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